Lets All Take Lyft — And Say We Are

By M Dorsett

Tupperware, Xerox, Qtip, Jello the examples go on and on. All of these companies were successful in capturing the mindshare of consumers and becoming the brandnomer for their product. These instances don’t form overnight. It takes a consistent and effective brand strategy. Two brands, Lyft and Uber, are currently in position to emerge as the brandnomer for ridesharing services.

For most brands to achieve brandnomer status is a great moment. The risk of achieving this status is that if the product names reach such a high level of…